Trade show booth designs Anyone who has participated in a fair can tell you that they are essentially competitions for a limited amount of attention and that all of this can be a bit overwhelming. Fortunately, there is a defined method for marketing madness.
The general purpose of the graphic of your commercial stand is to attract the right participants to your stand with a short and bold statement. Especially for younger and lesser-known brands, it is important to remember that using only the name of your company generally does not achieve this purpose. Participants are not inclined to play guessing regarding their brand; they will simply go to the next stand.
Here are some suggestions to be shorter, bolder and more relevant than other exhibitors:
1. Use a clear and engaging copy to qualify the stand traffic.
As a general rule, try to create a slogan of 6 words that the reader can interpret in 3 seconds. Make it honest and do not make it too abstract. If it is a young brand, your brand may be secondary to the slogan, as it will eventually be more effective in attracting people to your stand. By clearly indicating what your brand is about, you will also discover that the people entering your stand are the participants who are really interested in your brand / product.
2. Choose a main thing that participants should remember.
What do you want the participants to remember after the show when they think of your stand? Your main selection can change from show to show. If you're launching a new product or have a new way to solve a problem, for example, you'll probably want to promote it.
3. Show your choice on the back wall.
The back wall is the focal point of small and medium cabins. Use it to broadcast the only thing you want the audience to remember about you. The larger cabins may have an additional landmark or even two rear walls (if it is located in the corner of a row), but it will always be a top of the "real estate" graphic of your stand.
4. Use digital graphics to get a big advantage, but keep the message clear.
The digital graphics displayed on the screens are not as common as traditional printed graphics. They can do a great job to attract attention simply by viewing the changing images, such as their logo or videos of their products in action. Variety and action on the screen are powerful tools, but try to overwhelm people. Focus on sending a strong message.
5. Integrate QR codes with printed graphics.
You can give a little bit of updating to traditional print graphics by including QR codes, which are barcode images that visitors can scan with their smartphones.
6. Use a limited number of static images.
In addition to the company logo, try to avoid using too many static images (for example photographs) around the stand.
7. Use a limited amount of bright colors.
The golden rule is to use an absolute maximum of three colors. Once again, the goal is to send a simple message as soon as possible. Using many different colors can make the stand "busy" and confuse the main message.
8. Respect the empty space.
The general rule for stand graphics is that they must have 40% of empty space. Remember, you only have one chance to be memorable. Do not keep your stand with strange information.